Alan Berkson Twitter | Alan Berkson Trending

marketing

Customer Journeys: Miles to Go | @juliebhunt #custserv #sales #marketing #strategy

"...organizations need to get comfortable wit… more»

A2: Collaboration should be frictionless and intuitive to be effective. Sales/marketing no different? #b2bchat

A2: How often are Sales and Marketing working on the same software platform? #b2bchat

RT @b2b_chat: Tonight's #b2bchat topic: B@B Sales Enablement. What is marketing doing to enable the field? Join us 8pm ET.

A4: Disagree. Marketing itself is about influencing a purchase. Even if influence marketing makes it 1% more effective, worth it? #bizforum

The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] #marketing (ht @djgeoffe)

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bda13

RT @Doug_Laney: Stark diff btwn @IBMresearch vs @HPLabs. Solutions vs tech. vs . #innovation #bda13

No, not really :) RT @phassey: Sexy big data means that the data scientist of the future will get a date to the prom #bda13 #ibm

RT @Riousset: Gold/IBM: took 4-1/2 years to get Watson to play jeopardy..we're now doing projects where's it's 6 months to ROI #bda13

RT @Claudia_Imhoff: Interesting RT @allankrans: Talk about your disrupted industries - #Nielsen using #watson to adapt to new content consumption models #BDA13

wow RT @jyarmis: 261 billion call center calls last year..1/2 of them went unresolved #bda13

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ibm

No, not really :) RT @phassey: Sexy big data means that the data scientist of the future will get a date to the prom #bda13 #ibm

RT @Riousset: Gold/IBM: took 4-1/2 years to get Watson to play jeopardy..we're now doing projects where's it's 6 months to ROI #bda13

#IBM to buy website hosting service #SoftLayer biz? 21st Century mainframe?

This one has me thinking....RT @lauriemccabe: IBM to buy website hosting service SoftLayer via @Reuters

RT @lauriemccabe: From the days of Madmen to IBM Interactive -- advertising has come a long way! ;) #smartercommerce

RT @bsdalton: IBM launches Watson customer service smart bot <beyond #RTA #cxo #custserv

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field

Social Media has leveled the playing field. What's your game plan? #social #socbiz #strategy

RT @ask_dba: So called Y generation is living like #FightClub! Day job or school w red eye, resisting in the field at nights #direngeziparki

RT @ask_dba: So called Y generation is living like Fight Club! Day job or school with red eye , resisting in the field at nights. #direngeziparki @CNN

RT @b2b_chat: Tonight's #b2bchat topic: B@B Sales Enablement. What is marketing doing to enable the field? Join us 8pm ET.

Social Media has leveled the playing field. What's your game plan? < wrote 2 yrs ago. Some biz still don't get it

CapitalOneSparkVoice: Social Selling In The Age Of Twitter

#Nimble's @jon_ferrara weighs in for #Forbes > Social Selling In The Age Of Twitter - Forbes

"Instead of trying to paste tog… more»

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watson

RT @Riousset: Gold/IBM: took 4-1/2 years to get Watson to play jeopardy..we're now doing projects where's it's 6 months to ROI #bda13

RT @Claudia_Imhoff: Interesting RT @allankrans: Talk about your disrupted industries - #Nielsen using #watson to adapt to new content consumption models #BDA13

RT @bsdalton: IBM launches Watson customer service smart bot <beyond #RTA #cxo #custserv

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context

Dear #Linkedin: Please fix mobile app to allow adding message to connect request. Need some context on them thar things #ktnxbye

Brands, Narratives and Story Worlds - Part 1

The notion of storytelling within a larger context has emerged: Brands, Narratives and Story Worlds #contentmarketing

Are you focused on right vs. wrong? Switch your context to win-win by @jolewitz #sales #profserv

"Context transforms data." - @mjayliebs Rinse. Repeat. #SugarCon #DRI

Taping of Farm Cruelty Is Becoming the Crime context? #corpnarrative

Introducing Google+ Sign-In: simple and secure, minus the social spam - Google+ Developers Blog

RT @jowyang: About time: Google+ now offers Social Sign On. Imagine how SERP and social context on site could change

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social

Social Media has leveled the playing field. What's your game plan? #social #socbiz #strategy

RT @EmekaOkoye: Since most #Africans have shifted to #mobile #social or real-time experience, seminars should focus on how #advertisers should position #rtx

The Age of Twitter's Platform < I'm still wondering what business Twitter's in #platform #social #Twitter

Twitter / bryankramer: Social Command Center is up ...

Nice RT @bryankramer: Social Command Center is up and live! #smartercommerce

RT @bobegan: Top CIO concerns for Social 2013: 1) do no damage, 2) establish presence 3) promote products 4) experiment #ciochat

"Social sector treats problems as simple or complicated...when they are actually complex" - @LauraSLHerman of @fsgtweet #WIB

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narrative

The notion of storytelling within a larger context has emerged: Brands, Narratives and Story Worlds #contentmarketing

The Value of #BigData Isn't the Data, It's The #Narrative | #HBR

Personal campaign to change Abercombie & Fitch brand: Giving Clothes To Homeless #narrative #PeopleWillTalk

The Perverse Brilliance Of Abercrombie & Fitch's CEO - Forbes #brand #marketing #narrative

The LinkedIn Lady Show | Live Internet Talk Radio | Best Shows Podcasts

Catch me w @fredmcclimans live today 4pmET on #LiLShow > Is your corporate narrative consistent with your brand?

Chimamanda Adichie: The danger of a single story | Video on TED.com

Chimamanda Adichie: The danger of a single story #TED #TEDglobal #narrativ… more»

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summer

Summer Reading List: 12 Little Known Gems | @DigitalTonto

Looking for quality interns this summer? > Westchester Private Summer Jobs Initative #Westchester #NY

It's 85 degrees today in #NY. Summer. Two weeks ago I had the heat on in the house.

Hiring an Intern? What to Do Before the Summer Starts - #HBR

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economy

Twitter / PenelopeL_: . @Nero destroying everything ...

RT @PenelopeL_: . @Nero destroying everything that was said today: why the sharing economy is "bollocks" #LeWeb #lol

Altimeter Report: The Collaborative Economy Is Disrupting Business by @britopian

"...companies must evolve their business model… more»

How 3-D Printing Could Disrupt the Economy of the Future < "free complexity" #innovation #trends

Blue Ocean Opportunity: Branded Collaborative Economy Software | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Blue Ocean Opportunity: Branded Collaborative Economy Software @JOwyang #trends #commerce

"The attention economy is not growing, so you have to grab attention from something else" @BrentLeary #SugarCon

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